Posts created from Backstage are often used to share important content or updates with attendees via a feed.
Through the workspace in Backstage, you can post on a specific feed on behalf of your event, your speakers, your sponsors, or even your attendees.
Important: By default, your post will always appear on the home feed, as the home feed by default shows all posts from all existing feeds in the workspace. You can however exclude feeds from the home page.
Note: An empty feed can be intimidating to your audience, so it is important that you post some content there at the start of the event to encourage your audience to post in the feed. This will also help to set the tone and purpose of the feed.
How to create a post in Backstage?
To create a post in a feed from Backstage:
- In the Feeds module, select the Posts tab, then click click on New post.
- Fill out the relevant details for your post:
Enter a short and informative title for the post, it will be displayed at the top of your post IF you are not posting on behalf of a participant or the event.
Important: Titles can be added to posts only if no author is selected for the post. If you are posting on behalf of a participant (with a selected Linked user) or on behalf of the event (by selecting the Posted by the app option), the text entered in the Title field will be used as the body of the post (and the Body field below cannot be used).
Only used if you are not posting on behalf of a linked participant or the event (see note above).
Enter a number to manually determine the order in which posts are displayed. A lower number will make the post appear first in the feed.
This is used for scheduling the date and time at which the post will be published.
If this field is left empty, then the post will be published immediately.
This field is used to see and set the moderation status of the post. A post can have the following status:
- Approved: The post has been sent. If a moderator is assigned to the feed, this also means that the post was approved by the moderator prior to being sent.
- Scheduled: The post has a send date/time set in the future. Once the post is approved/sent, the status will change to "Approved".
- Pending: The post is pending approval by the moderator, prior to being sent.
- Disapproved: The moderator (when assigned) did not approve the post, so it was not posted.
- Deleted: Selecting this marks the post as deleted, so it will not be posted.
Posts will always be visible on Backstage, whatever their status. Post settings can therefore be modified by Backstage users in order to display the post or not in a feed.
Hide from the live wall
Selecting this option will mean that the post will not be published on the live wall.
Posted by the app
Selecting this option means the post will be made on behalf of the event. If this option is selected while a participant is also linked to the post, the post will be sent on behalf of the event only.
Background/text/Icon tint color
Use these options to select how the post should look in the feed.
Please note that post colors can only be edited if the post does not have a Linked user associated, and/or that the Posted by the app option is not selected.
Linked feed (mandatory)
Select the feed in which your post will appear. The selected post will appear by default in the home feed unless the selected feed has been excluded from the home feed.
Use this field to post on behalf of a participant, speaker or sponsor.
Upload an image that will be displayed just below the text content.
If you are uploading a video as part of the post, the image will act as thumbnail for the video. You can for example capture an appropriate screenshot of the paused video and upload it here.
GIFs are supported as images as long as they do not exceed 150kb. More information
Upload a video that will be displayed just below the text content and play automatically.
If you haven't already uploaded your video to the Video library, you can upload the file directly from here, using the Upload button. Videos will play muted while they are in the feed, and only have sound activated when the attendee taps on the video to open it.
Add links to the post that point to any content in the workspace: agenda items, user or speaker or sponsor profiles, pages, documents (including uploaded or online videos), feeds, map locations, etc.
This field is only used if a Backstage user needs to edit a post created in the app by an attendee, and that contains a video.
How does a post look?
Below, for context, you can see to the left a post as created in Backstage on behalf of the event, and the post as it is seen in the actual event on the home feed:
How to post on behalf of speakers / participants / sponsors
Posting on behalf of a speaker, sponsor or a participant is a great way to personalize the post and drive engagement.
To create a post in Backstage on behalf of a speaker, sponsor or a participant:
- In the Feeds module, select the Posts tab, then click on New post.
- Create a post by entering the information you need, based on the fields described in the section above.
- Use the Linked speaker field to select a speaker, or use the Linked user field to select a participant or a sponsor (the sponsor will need to have a participant profile in the workspace).
- Remember to add at least an image to the post that will serve as a thumbnail, as this will create interest.
How to post on behalf of the event / with no author
You can choose to post on behalf of the event by selecting the Posted by the app option when creating the post.
You can also post with no author, by not selecting the Posted by the app option, and by not linking the post to a user or speaker.
If this option is selected while a participant is also linked to the post, the post will be sent on behalf of the event only.
Titles can be added to posts only if no author is selected for the post. If you are posting on behalf of a participant (with a selected Linked user) or on behalf of the event (by selecting the Posted by the app option), the text entered in the Title field will be used as the body of the post (and the Body field below cannot be used).
How do feeds work in my event?
How to create a feed?
How to exclude feeds from the home feed?
How to post a video on the home feed from Backstage?
How to moderate feed posts?
How do participants post in the event?
How to target feeds to your audience?