Your sponsors are an integral part of your event. In addition to building nice sponsor pages and applying sponsor levels, you can also offer to highlight their presence with sponsored content during the event.
Below are some examples of sponsored content that can be used in events, and how this can be offered as packages to your exhibitors.
Where can you put a hyperlinked sponsor logo in your event?
Home feed / feed / posts / pinned post with banner.
Sponsored session banner / live streams.
Grid of package examples that event organizers can offer to their sponsors.
Why not shine the spotlight on your sponsors by associating them to a feature in your event?
"Agenda by XXXX"
"Activity challenge" and prizes"
Get your sponsors involved in key parts of the event agenda to give them more visibility.
You can have your sponsors speak at or even host their own sessions. You can offer to include their branding in the session pages using their logos and banners, add direct links to steer participants towards the sponsor's page, or even put partipants directly in contact with sponsor representatives by sharing their profiles and contact details.
You can also schedule video breakouts in your sessions that will take participants directly to a video chat with with a sponsor representative.
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Sponsored feeds and posts
The home feed is always going to be the most popular location in your event, and it's also where you can offer to promote your sponsors.
Adding sponsored posts to your home feed, on behalf of your exhibitors, are a great way to generate interest among your audience. Posts can be branded to your sponsors identity, with their own personalized message, image, video, and links out to content that is within or outside the event.
|Representative's name or sponsor's name
|Did you know that XX% of YY result in ZZ? Learn more about SPONSOR's newest product PRODUCT NAME and learn how to improve your AA. Visit us at booth BOOTH NUMBER.|
You you can even offer that your sponsors can have their own dedicated and branded feeds in your event that they can animate as they see fit.
To make a sponsor even more visible on the home screen, you can use the option to always display their banner there.
More information on using your feeds to highlight your sponsors is available in the How to get the best out of your home screen article.
You can offer your exhibitors or sponsors the option to reach out directly to your event audience via emails. Like any emails sent out from your event, they can be full branded and contain links to content in the event such as pages, sessions, forms, etc. or outside of the event.
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Thes can be games based around your sponsor. Your sponsors may be interested in sponsoring games or friendly contents in your event. These could for example take place on a feed, with the results discussed live as part of a sponsored session.
Sponsored activity challenges are also a great way to steer your audience towards your exhibitors content in the event.
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Sponsored prize store
Set-up a sponsored prize store where your audience can pick up there winnings after completing games or challenges.
The prizes can be any king of digital swag bag or other items provided by directly your sponsors to the event participants.