Shortlink QR codes can be created in Backstage, associated with a trigger action in the app, and then printed or displayed at the venue so that attendees can scan them.
Their purpose is that when the attendees scan the QR codes, it will trigger actions in the app:
- Add a bookmark to the app
- Open a feed link in the app
- Open an item (page, form, sponsor page, speaker page, etc.)
- Prompt to edit the attendee's profile in the app
- Show a customizable popup message in the app
Attendees can only scan these shortlink QR codes using the QR & Scan app menu item or the device's native camera.
These shortlinks cannot be scanned using the Business card scanner, which can only be used to scan SpotMe user QR codes.
Shortlink QR codes are created and configured in the workspace using the Shortlinks module, accessible via the Content category of the main menu. You will need to install the QR scanner module on your workspace in order to see the Shortlinks menu in Backstage.
The shortlink QR codes described in this article are different to the attendee personal QR codes that are used for checking into an event or a session, exchanging business cards, or lead scanning. Only shortlink QR codes can be scanned using the device's native camera. Attendee personal QR codes cannot be scanned using the device's native camera.
Shortlink QR code images are unique (single workspace only). For example, you cannot use a shortlink QR code from workspace A in workspace B. We recommend that you create a workspace template in order to safely generate duplicate (unique) QR codes from one workspace to another.
How to create shortlink QR codes and link them to actions
To create a QR code in Backstage and associate it to an action, go to the Shortlinks module in the Content category.
Click on New shortlink, and fill out the following information:
Here, for a page in the app to open after scanning the QR code, we will select Open an item > Content page > Hotel information page.
1 - (Title) add a title to the shortlink QR code
This is just the name used in Backstage to identify the shortlink. It can for example be "Open hotel info page".
2 - (Short link) add a short name to the shortlink QR code
This is the actual textual content (encoding) of the QR code that you have created and wish to link to an action. It must be a unique code and start with "SL". For example: "SL001", "SL002", etc. Make sure there are no spaces or special characters in the name.
Tip: For SpotMe shortlink QR codes, this "short link" field contains the unique ID within SpotMe to identify the short link and its corresponding action. This unique ID (for example "SL001") can be encoded into any QR code generated by a third party tool, in order to allow attendees to scan that QR code image and trigger the short link's associated action. This option can be used if event organizers do not wish to use the QR code images generated by Backstage, and use their own instead.
3 - (Actions) Associate the shortlink QR code with an action:
Select the action that will be triggered when attendees scan this QR code.
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Add to bookmarks
Select an item that will be bookmarked when the QR code is scanned. Just select the action and from the following dropdown menu select the type of item you would like to be automatically added to the app user's bookmarks.
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Open a feed link
Use this option in order to open a hashtag or a mention in a specific feed.
To open an feed using a shortlink, use the option "Open an item".
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Open an item
This option contains a large variety of options that can be used. Choose the type of item in the drop down list, then the specific item you would like to associate with the QR code.
Some of the most popular items are:
- Document – select it to link the action to a specific document
- Session – select it to link the action to a specific session
- Speaker – select it to link the action to a specific speaker
- Page – select it to link the action to a specific document
- Feed – select it to link the action to a specific feed
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Edit profile
Select this option so that the app user will be prompted to edit their information on their profile page (such as their contact information or photo) after scanning the QR code.
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Show a pop-up message
Select this to create a pop-up message, with a title and message text, that will be displayed when scanning the QR code. The pop-up message can also contain a link to an item to be opened after seeing the pop-up.
4 - (Icon) Add an icon for your shortlink
This is optional and is only used when you are using the shortlink as a quick link in the app home page.
Once you have performed the above steps, the QR code is created and linked to the selected action.
You can add as many QR codes as you need by following the steps above. The QR codes can then be exported in order to display them wherever you need them at the venue or in a remote hub for your attendees to scan.
We recommend that you test the QR codes after exporting to ensure that they work as intended.
How to export the SpotMe user QR code images, the shortlink QR code images, the SpotMe user QR code information, and the QR shortlink scans
In the Shortlinks module, go to the Exports tab:
Here you can:
- Download a zip file containing all the user QR code images for all users in the workspace, by clicking on Export QR images. The .zip file will be named according to the event name: eventname-QR-BadgeImages, and will contain all the SpotMe user QR codes for the attendees. Each QR code image file is named after the user's fp_ext_id.
- Download a zip file containing all the shortlink QR code images that are created in the workspace. The .zip file will be named QR-ShortlinkImages-EID-DATE TIME.zip, containing all the shortlink QR codes. Each QR code is downloaded as a .png file, and is named after the title of the shortlink and the short name.
- Download a report that contains the SpotMe user encoding information for all attendees, and that can be used to encode QR codes that are created outside of the SpotMe platform.
These external QR codes, once encoded with SpotMe user information, will for example allow customers to use them for event check-in and badge printing (when wished to be done with another provider than SpotMe). They can also be used with other SpotMe features such as event check-in, session attendance tracking, lead scanning and business card exchange.
You can download the report containing this imformation by clicking on Export user QR information.
The Excel file contains two columns: the fp_ext_id, and the SpotMe QR code information for each user, as well as any other selected user metadata.
- Download a report that contains all the Shortlink QR code scan activity for the event, by clicking on Export QR shortlink scans:
This report includes the following information:
- The name of the QR code shortlink.
- The short name of the QR code shortlink.
- The timestamp (date and time) when the attendee scanned the QR code.
- The attendee's information (fp_ext_id, fisrt name, last name, company).
How can attendees scan shortlink QR codes?
Once you have created the shortlink QR codes, and exported them in order to display them at the venue, your event attendees can scan the QR codes.
There are two ways that attendees can scan a shortlink QR code:
- Via the QR scan option in the app.
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Using the device's native camera.
This means that attendees can scan QR codes without having the app installed.
Important: The shortlink QR codes described in this article are different to the attendee personal QR codes that are used for checking into an event or a session, exchanging business cards, or lead scanning. Only shortlink QR codes can be scanned using the device's native camera. Attendee personal QR codes cannot be scanned using the device's native camera.
Scanning a shortlink QR code using the QR scan option in the app
- Via the app menu, access the QR & Scan item.
- Tap Scan code, in order to open the QR scanner:
- The app will display the link and/or action that is associated with the shortlink QR code.
Scanning a shortlink QR code using the device's native camera
Scanning the QR using the device's native camera means that attendees can scan QR codes without having the app installed, and without accessing the QR scan option in the app.
This can be particularly helpful in the event that your attendee's device or operating system does not support your app, or simply to provide an easier access to content inked to a QR code.
Note: The device's native camera can only be used for scanning shortlink QR codes. It cannot be used for scanning user QR codes. Attendees can continue to scan shortlink QR codes using the app's QR scanner, this has not been changed.
- Open the camera on your device.
- Scan the QR code.
- The attendee will see the following landing page, depending on their device's operating system (iOS or Android) and whether or not the event app that the shortlink points to is installed already:
- Open App: opens the app that is already installed.
- Open in browser: open the web app.
- Download the app: What the attendee sees here is automatically based on the device operating system or where the app is published:
If Android = Google Play (image to the left).
If iOS = App store (image in center).
If the app is distributed internally and to be used on managed devices = "Download the app" (image to the right).
This landing page cannot be customized or branded
Technical notes for scanning a shortlink QR code using the device's native camera
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What if the attendee is not logged into the event?
If, at the time of scanning a shortlink QR code, an attendee is not logged in to the event that corresponds to the linked content in the QR code, they will be redirected to the event list page where they can log in to the event.
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What if the linked content in QR code is not targeted to the attendee?
When targeting is applied to the linked content in the QR code, and the attendee is not targeted for that content, when they scan the QR code an error will be shown saying that they are not authorized to see that content.
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What if the attendee has issues scanning a shortlink QR code using the native app?
In some rare instances, issues may occur based on a combination of the attendee's device manufacturer and the (usually very outdated) operating system used (usually devices using Android).
If an attendee is unable to scan a shortlink QR code using the device's native camera, you should recommend that they use the QR code scanner that is built-in to the mobile event app, as explained above, or use a 3rd party scanner application installed on the device.
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