Learn what are the required assets to get your app published and follow the provided tips to prepare them in the best possible way.
It is up to you to decide whether you will provide all the assets listed here, or if the SpotMe team will design them in accordance with your needs.
Please note that for the purpose of submitting a new container app, you must have an existing developer account. For more information, please visit the Developer account creation page.
Preparing the text assets
The springboard name appears underneath the app icon on the home screen of the device. It is limited to 12 characters on both iOS and Android devices. Use the springboard name as an abbreviated app name.
Welcome & Login screens (optional)
The welcome screen text is visible upon installing and opening the app on the device. It represents the landing page of the app.
The login screen instructs the users on how to activate the application and receive access to their registered events.
The left and right footers are redirect buttons leading to a URL or an email address (e.g. "More information" and "Support").
- The app name needs to be unique, descriptive, and keyword rich.
- For different apps in dates and regions, put an identifier (e.g. "SpotMe Event Asia" ).
- For a multi-event app, keep the app name generic (e.g. "SpotMe Events", "SpotMe Experience").
Keywords (App Store only)
Keywords have the biggest impact on app store search rankings and should lead potential users to your app. The App Store allows you to use 100 characters in order to list your keywords.
- Use numbers (5) instead of names of numbers (five).
- Treat plurals and typos as different keywords.
- Use shorter keywords in various combinations.
For both iOS and Android apps, the description is a landing page. On the App Store it is not indexed in search.
On Google Play, however, the app description affects the search algorithm. The description must be less than 4'000 characters.
- The first few sentences are most important (displayed as a preview).
- Include your app’s main benefits and key features.
- Use target keywords but no more than 4-5 times in the whole text.
Short description (Google Play only)
The short description displays an abbreviated text about the app. It is limited to 80 characters. Be concise and help users focus on the primary benefits of the app.
Preparing the visual assets
The app icon is the first visual that will appear on the App Store and Google Play when a user views the app page. It is also the image that shows on the home screen of a device.
- The app icon should be tasteful and reflect the branding of the app.
- Avoid a graphically busy icon.
- Make sure that the event logo contrasts well against the background.
- App Store Icon: 1024 x 1024 px PNG (no transparency / alpha channel).
- Google Play Icon: 512 x 512 px PNG.
The theme icon is visible upon opening the app, it is displayed on the welcome in-app page. The theme icon could be the same as the app one, or it could reflect your company's logo.
- Theme Icon: 512 x 512 px PNG
The splash page is the image that will show up while the app is loading. It provides an opportunity for showcasing your logo.
- Keep vital text or graphics restricted to the center space of the image.
- Any text or logo must contrast well against the background color of the page.
- Each splash page image should be no larger than 80KB in size.
- Phone Splash Screen: 1242 x 2208 px PNG (no transparency / alpha channel)
- Tablet Splash Screen: 2048 x 2048 px PNG (no transparency / alpha channel)
The app screenshots are displayed in the App Store and Google Play when viewing the app page. The App Store displays only those screenshots that match the device the participant is viewing the app page on. Google Play displays all screenshots for all devices when viewing the app page.
- Optimal number of screenshots to publish is four.
- Screenshots should be consistent in branding and language.
- Screenshots should reflect actual in-app content.
- Screenshots should be kept generic but capture engaging features.
- iPhone 6 plus: 1242 x 2688 px PNG (no transparency / alpha channel).
- iPhone XS Max: 1242 x 2208 px PNG (no transparency / alpha channel).
- iPad Pro: 2048 x 2732 px PNG (no transparency / alpha channel).
- Android Phone: 1242 x 2100 px PNG (no transparency / alpha channel).
- Android Tablet: 1800 x 2048 px PNG (no transparency / alpha channel).
Feature graphic (Google Play only)
The feature graphic is the image that appears as a banner on Google Play when viewing the app page on a device.
- Feature Graphic: 1024×500px.png file with no transparency (e.g. no alpha layer).
App assets summary
Below is a summary of all needed app assets required on the public stores.
For Apple's recommendation on the App Store assets, please visit this page.
For Google's recommendation on the Google Play assets, please visit this page.
Below you will find:
- A spreadsheet called "Public Stores Submission Requirements" that you can use to provide all textual assets, and that also includes all visual assets recommendations.
- Templates and guides for preparing the visual assets for the app stores.
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