How to download content hub analytics

From Backstage you can easily download analytics reports for your content hub. To do so, navigate to the content hub dashboard:

Two reports are available:

• A report that focused on audience's registration and activations.
• A report that focuses on your audience's user details and activity.

To download a report:

1. Select one of the two options: 
   
   
   
2. Enter the date range for the report and select any additional user fields you wish to include in the report (beyond the first name, last name, email address, which are included by default).
   
   
3. Click on Download XLS to proceed and generate the XLS report.

The downloaded reports will contain the following information, as explained below.

The maximum number of rows that can be included in an Excel report is 100’000.

Registrations and activations report

Here you will find a breakdown of all created, registered, activated, and active users on the workspace, in the following tabs:

Attendance/registration summary tab

Here you will find a summary of the total registrations for the content hub to date. This includes from the moment registration for the content hub was opened, up until the moment you downloaded the Excel report.

The “Description” column contains a clear explanation of data that is included.

Activity summary tab

Here you will find a summary of all the activities for the content hub, as a total and per day, for the date range that was selected when generating the report.

This includes the number of registrations, profile data updates, content hub activations, user activity (such as viewing a video or downloading a document, etc.).

Active state per user tab

Here you will find a summary of the total activations (when visitors have accessed the content hub) per user, with a breakdown per day. It includes the user details: first name, last name, email address, as well as any other selected fields when downloading the report from the dashboard.

User details tab

Here you will find, broken down per user, information on:

• User details: first name, last name, email address, as well as any other selected fields when downloading the report from the dashboard.
• When the user was added to the user list. Whether manually added, imported, or self-registered.
• What the self-registration date and time was, if applicable.
• What the user’s registration status is, if applicable. Manually created and imported users show as “N/A”, registered users show as “Self-registered”.
• The date and time when the user’s registration status was last modified/updated. Even if users did not register, this field will be populated with the date and time when they were added to the content hub.
• The date and time at which the invitation email to access the content hub was sent to the user.
• The date and time when the user accessed the content hub.
• The platform used to access the content hub (browser).

Public - Open reg tab

Here you will find, broken down per user, information on:

• User details: first name, last name, email address, as well as any other selected fields when downloading the report from the dashboard.
• What the user’s registration status is, if applicable. Manually created and imported users show as “N/A”, registered users show as “Self-registered”.
• What the user’s self registration response date and time was.

Profile updates tab

Here you will find, broken down per user, information on:

• User details: first name, last name, email address, as well as any other selected fields when downloading the report from the dashboard.
  The latest date and time when the user profile data was updated via the registration page.

User details and activity report

Here you will find a breakdown of all user details and their activity on the content hub:

Actions tab

• Type of activity (view/download).
• Date of activity.
• Name of the video or document where activity took place.
• URL of the document or video where activity took place.
• First name of the user who performed activity.
• Last name of the user who performed activity.
• Email address of the user who performed activity.
• Total watch time for the video in seconds (the attendee watch time is used to determine the number of Views - an attendee must watch at least 30 seconds of the video).
• Full duration of the video in seconds (for video views).
• Number of claps for the user during this action (for video views).

Users tab

• First name of the user.
• Last name of the user.
• Email address of the user.
• User information imported from user profile in connected event for the company, job title, phone number, country, city, website, and LinkedIn profile (custom metadata are not included in the analytics report).
• "User fp_status" column, with the user's status in the content hub:
  - "Active" = User has access to the content hub.
  - "Cancel" = User status is "Cancelled" in Backstage.
  - "Hidden" = User status is "Hidden" in Backstage.
• User hub status, with the users invitation (or targeting) status in the content hub:
  - "Not invited: User was not invited to access the content hub by email.
  - "Invited not active": User was invited to access the content hub by email but has not accessed it.
  - "Active" = User has access to the content hub.
  - "Cancel" = User status is "Cancelled" in Backstage.
  - "Hidden" = User status is "Hidden" in Backstage.
• First activation date and time (UTC time).
• Last activation date and time (UTC time).
• Total watch time of videos (all videos included) in seconds for the user.
• Total number of document downloads for the user (not unique documents).
• Total number of claps for the user for all videos included.

Videos tab

• URL of the video.
• Name of the video.
• Tag(s) associated with the video.
• Total watch time for the video in seconds (all users included).
• Total duration of the full video in seconds.
• Total claps for the video (all users included).
• Source of the video (from a connected event or a manual upload).

Documents tab

• URL of the document
• Name of the document
• Tag(s) associated with the document
• Number of times the document was downloaded.